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Shikha Sohal

UX | Strategist | Researcher

I believe in creating products and services which are easy to use & delightful for users and profitable for the business.

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Hi There!

 I am a UX strategist, researcher + designer by the day an aspiring energy healer by the night.. (I don't read crystal balls.. yet!)👀

I worked for 10+ years with Global clients spread all over the world like Singapore, the US, UK, South Korea, and many others!

I moved to London in 2020 for good, I am happy to be working here converging my experience of working for and understanding users from several diverse cultures around the world!​

Home: About

Professional Experience

10+ Years

Lead Designer (Research) @ Samsung Design

- Leading Pan India design research projects for domestic appliances and visual displays
- Conceptualisation of new products and contribution to Samsung Patents.

May 2013 - Oct 2015

Sr. UX Manager @ Times of India (Bennet & Coleman group)

Conceptualisation & UX framework for new products/concepts
- Leading design research & strategy- Formulating research protocols & tools, exploratory research, field visits, UTs, etc
- Designing clean & usable UX for websites, m-sites & apps

Nov 2015 - May 2018

UX Lead @ Max Life Insurance (Goldman Sachs group)

- Establising the design research and design function for the organisation
- Building and leading a team of 3 designers

Jun 2018 - Oct 2018

Sr. UX Manager @ Globallogic

Design Lead, strategist and UX researcher leading design led engineering projects for clients from India, UK, Singapore and U.S

Oct 2018 - Jan 2020

Sr Product Designer @ Lifeworks ( Now Telus Sante)

- Leading the design research function and allied products for a leading EAP (Employee assistance program) app provider
- Single handedly designed 'LifeWorks app for Microsoft Teams platform, the product is currently live.

Mar 2020 - Feb 2022

Principal Product Designer @ Ncino

Feb 2022 - Present

Spearheading the design function in London and coordinating with the design team in U.S.
- Delivering end to end products from conceptualisation to UX Research, UX design and Visual design.
- Designing using salesforce design system

Home: CV

Educational Qualification

Masters in design research (M.des) 2011-2013

NIFT, New Delhi, SGPA 8

Master's degree in design research and UX

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Project showcase

Most of my projects are confidential, I will share the link upon request.

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Word on the street


Deepshikha is one of the most thoughtful UX professionals I've worked with. She is somebody who will force you to think and question every assumption. She is a full-stack designer from UX to UI and also doubles up as a product person if needed. So she always has a more holistic approach to product being developed than being just restricted to design.

Shailendra, VP Product @ Spinny


The speed & quality of the Lead/Manager depends on the speed of the team. When I hired Deepshikha I saw a flair of passion, dedication, enthusiasm and working alongside for two years she never let me down. She is a team player with a flair for creative thinking. Deepshikha is a passionate worker and a talented designer and aims very high to deliver quality. She completes projects cleanly and ahead of schedule, and is always hungry for more. She will be an incredible asset to any company or team. Her in-depth UX knowledge will help any company excel and I wish her good luck in all future endeavours. Happy to work again in future.

Mayur, VP UX & Design @Myntra

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Shikha is the ultimate professional. She supported me and my business in a time of real need. She came in as a trusted adviser and steered the development of our new website in the direction it needed to be to be 2020 ready. She is knowledgeable, highly technical and can communicate at all levels to ensure everyone involved feels part of the solution. She has business presence and commercial acumen that goes way beyond that one would expect for her tender years. She is a joy to work with, full of energy and I would have no hesitation in recommending her to any potential clients or employers.​

Emma Jones, Founder @Disruptive Hiring

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Get in Touch

Interested in learning more about my work or how we can collaborate on an upcoming project or a new job opportunity? Reach out today.

Shikha (Deepshikha) Sohal

+44 7424117298

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